It's the latest beverage from URC (Universal Robina). There are three variants: Original, Chocolate, and Coffee. What we have is the Coffee one.
The drink is creamy and silky. As for the flavor, well, one can sense a bean component (like the beans one puts in halo-halo), but the drink is a little too sugary sweet. In fact, it has a sticky-sweet aftertaste. And yeah, the coffee flavor? Non-existent. It seems like they just made the drink dark to look like coffee.
All in all, quite a disappointment.
Try it and judge for yourself.