It is the latest treat from Bibingkinitan.
It is the original bibingka or rice cake, only with more grated cheese on top.
It is a bit of a letdown because the grated cheese doesn't melt well. It stays solid on top, making the bibingka a bit messy to eat. Using a much better, more delicious, and truly quick-melting cheese will make Cheesemax live up to its name.
To be fair, the cake itself is moist and delicious.
A piece costs Php 32.
Try it and judge for yourself.