A coffee concoction from San Miguel.
It's instant coffee with cereal and brown rice flakes. It's [allegedly] made in Vietnam with high quality ingredients.
Is it good? Yes. The cereal and brown rice flakes tempered the sweetness of the coffee itself (it is, after all, packed with sugar.). Actually, the mix tastes more like a chocolate drink. Also, the chewy cereal bits make the treat more enjoyable.
Try it and judge for yourself.